# Baluu features

> Machine-readable mirror of https://www.baluu.co.uk/platform. Baluu is an AI-first booking system: customers book by chat with Junno, the AI booking assistant, and businesses run their operations with the Daniel AI assistant. A full dashboard and embeddable booking widget sit underneath as the fallback interface. Every feature below is available on every plan, including the free Standard plan; see https://www.baluu.co.uk/pricing.md for allowances and add-ons.

## Booking & Scheduling

Manage all your bookings in one powerful calendar. From appointments to group classes, termly courses to block bookings - handle any booking type with ease.

- **Calendar management** — View and manage all your bookings in one intuitive calendar. See daily, weekly, or monthly views with color-coded sessions and real-time availability.
- **Appointment bookings** — Perfect for one-to-one sessions. Set your availability, define service durations, and let customers book slots that work for both of you.
- **Termly bookings** — Sell courses and terms with multiple sessions. Ideal for schools, classes, and programs that run over several weeks.
- **Block bookings** — Create blocks of sessions sold as one purchase. Perfect for training packages, course bundles, and bulk session deals.
- **Waiting lists** — Never miss a potential booking. Capture demand when sessions are full and automatically notify customers when spots open up.

## Website Builder

Build a stunning booking website that represents your brand. No coding required - create a professional online presence in minutes.

- **Drag & drop builder** — Create a beautiful, branded booking website in minutes. No coding required - just drag, drop, and customize to match your style.
- **Custom domain** — Connect your own domain name for a fully branded experience. Your customers visit your-business.com, not a third-party URL.
- **Mobile responsive** — Your website looks perfect on any device. Automatically adapts to phones, tablets, and desktops for the best user experience.
- **SEO optimized** — Built-in SEO features help your business get found on Google. Meta tags, fast loading, and clean URLs out of the box.

## Booking Embeds

Already have a website? Embed powerful booking widgets that integrate seamlessly with your existing site. Your customers can book without leaving your page.

- **Booking widget** — Embed a powerful booking widget into your existing website. Customers can browse and book without leaving your site.
- **Timetable embed** — Show your live schedule on any webpage. Customers see real-time availability and can book directly from the timetable.
- **Reviews widget** — Display customer reviews automatically on your site. Build trust and social proof with real testimonials.
- **Book Now buttons** — Add booking buttons anywhere on your site, emails, or social media. One click takes customers straight to checkout.

## Payments & Invoicing

Accept payments seamlessly with Stripe. From instant card payments to flexible instalments, gift cards to professional invoices - handle all your finances in one place.

- **Online payments** — Accept all major credit cards, Apple Pay, Google Pay, and more via Stripe. Secure, instant payments with competitive processing fees.
- **Payment instalments** — Split payments into manageable chunks. Offer weekly, monthly, or custom payment plans to make bookings more accessible.
- **Invoices** — Create and send professional invoices with one click. Track payment status and send automatic reminders for overdue payments.
- **Payouts** — Fast, reliable payouts direct to your bank account. Track your earnings with detailed transaction history and reports.
- **Gift cards** — Sell digital gift cards that customers can redeem for any of your services. A great revenue boost, especially around holidays.

## Marketing & CRM

Grow your business with powerful marketing tools. Manage customer relationships, run email campaigns, and turn happy customers into ambassadors.

- **Discount codes** — Create promotional offers with flexible discount codes. Set percentage or fixed discounts, expiry dates, and usage limits.
- **Email campaigns** — Send targeted marketing emails to your customer base. Promote new services, share updates, and re-engage past customers.
- **Customer management** — Full CRM with complete booking history, spend tracking, and customer notes. Know your customers inside and out.
- **Automated emails & notifications** — Set up automatic booking confirmations, reminders, and follow-ups. Stay connected without lifting a finger. Configure which events trigger emails and who receives them. Choose between owners, managers, or assigned tutors across email, in-app, and more channels.
- **Review collection** — Automatically request reviews after each booking. Build your reputation and display social proof on your website.

## Automated Emails & Notifications

Send fully branded booking updates with delivery tracking. Configure custom triggers to notify the right people (customers, tutors, or managers) across email, in-app, and more channels.

- **White-label email delivery** — Every email is sent from your business name with your logo and branding. Your customers see your brand, not a third-party - a fully professional experience.
- **Booking confirmations** — Automatic confirmation emails with full event details, QR check-in codes, Google Maps directions, and pre-event notes - sent instantly when a booking is made.
- **Post-event follow-ups** — Automated 'Thanks for coming' emails sent after events with post-event notes, review requests, and links back to your website to drive repeat bookings.
- **Notification triggers** — Configure which events trigger emails and who receives them. Choose between owners, managers, or assigned tutors across email, in-app, and more channels.
- **Email dispatch center** — Track every email sent from your account. See delivery status, preview email content, filter by customers or partners, and audit your full communication history.

## Operations & Analytics

Run your business efficiently with powerful admin tools. Track performance, manage your team, and make data-driven decisions.

- **Dashboard analytics** — Track revenue, bookings, and customer trends in real-time. Beautiful charts and reports help you understand your business at a glance.
- **Booking management** — Reschedule, cancel, or refund bookings with just a few clicks. Handle changes smoothly with automatic customer notifications.
- **Bulk updates** — Update multiple sessions at once. Change times, prices, or availability across many bookings in seconds.
- **User roles** — Set up team permissions and access control. Let staff manage their own calendars while you maintain oversight.
- **Time-off management** — Block out holidays, breaks, and unavailable times. Your calendar automatically prevents bookings during these periods.

## Memberships & Subscriptions

Build recurring revenue with flexible membership plans. Offer credit-based, unlimited, or status-based memberships with automated billing, trial periods, and member-only pricing.

- **Flexible plan types** — Choose from credit-based plans (fixed credits per billing cycle), unlimited access plans, or status-based memberships that unlock members-only pricing and tickets.
- **Recurring billing** — Automated monthly or yearly subscriptions powered by Stripe. Handle upgrades, downgrades, and failed payment recovery automatically.
- **Credit system** — Grant credits each billing cycle that members redeem against sessions. Support credit rollover, expiration rules, and detailed usage tracking.
- **Members-only pricing** — Auto-assign membership tags that unlock exclusive pricing and tickets. Create VIP experiences for your most loyal customers.
- **Free trials** — Attract new members with configurable trial periods. Optionally grant credits during trials so customers experience the full benefit before committing.
- **Member management** — Track active members, monitor MRR, view credit histories, and manage subscriptions. Members can self-serve via a customer portal.

## AI & Automation

Put Junno, your AI booking assistant, to work across your website and WhatsApp. It answers customer questions, recommends the right class or service, and takes bookings in plain language — 24/7, trained on your business, sounding just like you.

- **AI Chatbot for your website** — Drop Junno onto your booking site to greet visitors, answer their questions, and book them in — turning idle browsers into paying customers without a single form.
- **WhatsApp AI agent** — Meet customers where they already chat. Junno handles enquiries and takes bookings over WhatsApp around the clock, in a conversation that feels completely human.
- **Book in natural language** — No menus, no clunky steps. Customers simply say what they want — 'a pottery class for two this Saturday morning' — and the AI checks availability, answers questions, and completes the booking.
- **Trained on your business** — The assistant knows your classes, prices, schedules, and policies inside out. Every reply is accurate, on-brand, and specific to you — never a generic, off-the-shelf bot.
- **24/7 instant replies** — Never lose a booking to a slow response again. Your AI answers instantly, day or night, capturing demand and delighting customers while you focus on running the business.
- **Workflow automation** — Automate the repetitive admin with custom workflows. From follow-up emails to status updates, let the system handle it automatically so nothing slips through the cracks.
- **Bring your own AI agent (MCP)** — Already have an AI assistant you love? Connect it straight to Baluu through our MCP server. Claude, ChatGPT, or your own custom agent can securely read your bookings, customers, and revenue — right from the tools your team already works in.

## Links

- Platform page (HTML): https://www.baluu.co.uk/platform
- Pricing: https://www.baluu.co.uk/pricing.md
- AI booking assistant: https://www.baluu.co.uk/ai-booking-assistant
- Membership software: https://www.baluu.co.uk/membership-software
- Sign up: https://www.baluu.co.uk/signup
- Site index for agents: https://www.baluu.co.uk/llms.txt