# Baluu

> Baluu is an AI-first booking and scheduling platform for events, classes, appointments, and memberships. Customers book by chat via Junno; schools manage their business with the Daniel assistant. Baluu remains a full booking system underneath, with a dashboard and embeddable widget as the fallback UX.

## Key pages
- [Platform](https://www.baluu.co.uk/): AI booking system for events, classes & appointments
- [AI Booking Assistant](https://www.baluu.co.uk/ai-booking-assistant): Junno, the chat booking assistant
- [Membership Software](https://www.baluu.co.uk/membership-software): recurring revenue for class businesses
- [Pricing](https://www.baluu.co.uk/pricing): plans and fees
- [Pricing (Markdown)](https://www.baluu.co.uk/pricing.md): the pricing page as plain Markdown, for agents
- [Features (Markdown)](https://www.baluu.co.uk/features.md): the full platform feature catalogue as plain Markdown, for agents
- [Blog](https://www.baluu.co.uk/blog): guides for booking-based businesses

## Recent articles
- [How to Get More Bookings for Your Classes: 12 Proven Ways](https://www.baluu.co.uk/blog/how-to-get-more-bookings-for-your-classes-12-proven-ways): Struggling to fill your classes? Discover 12 practical ways to attract new customers, increase bookings, fill empty spaces and turn first-time visitors into regulars.
- [AI Booking Software With Human Support: Why Baluu Gives You Both](https://www.baluu.co.uk/blog/ai-booking-software-with-human-support-why-baluu-gives-you-both): Discover how Baluu combines AI booking software with real human support, helping small businesses manage classes, courses, events and appointments without being left to figure everything out alone.
- [Why Choose Baluu? Flexible Booking Software With Real Human Support](https://www.baluu.co.uk/blog/why-choose-baluu-flexible-booking-software-with-real-human-support): Discover why Baluu is a flexible online booking system for classes, courses, appointments and events, with powerful booking tools, flexible pricing and real human support to help you get set up and start taking bookings.
- [How to Take Bookings for a 6-Week Course or Term of Classes](https://www.baluu.co.uk/blog/how-to-take-bookings-for-a-6-week-course-or-term-of-classes): Learn how to take bookings for a 6-week course or term, from full-course and drop-in options to pro-rata pricing, payments, capacity and customer communication.
- [How to Get Your Business Found in ChatGPT and AI Search?](https://www.baluu.co.uk/blog/how-to-get-your-business-found-in-chatgpt-and-ai-search): Learn how to improve your business’s visibility in ChatGPT and AI search with clear website content, SEO, reviews and accurate business information.
- [What Information Should I Ask Customers for When They Book Online?](https://www.baluu.co.uk/blog/what-information-should-i-ask-customers-for-when-they-book-online): Learn what information to collect during online booking, from customer and attendee details to custom questions, allergies and marketing consent — without making your checkout unnecessarily complicated.
- [How Can I Reduce Booking Calls and Messages Without Hiring More Staff?](https://www.baluu.co.uk/blog/how-can-i-reduce-booking-calls-and-messages-without-hiring-more-staff): Learn how to reduce booking calls, messages and front-desk admin using online self-service, automation and AI booking assistants like Baluu’s Junno — without losing the personal touch.
- [I Already Have a Website — How Do I Add an Online Booking System?](https://www.baluu.co.uk/blog/i-already-have-a-website-how-do-i-add-an-online-booking-system): Learn how to add an online booking system to your existing website without rebuilding it. Explore booking integrations, online payments, classes, appointments and how Baluu can help simplify bookings.
- [Best Booking Software Without Expensive Monthly Fees: What Are Your Options in 2026?](https://www.baluu.co.uk/blog/best-booking-software-without-expensive-monthly-fees-what-are-your-options-in-2026): Discover affordable booking software without expensive monthly fees. Compare free, pay-as-you-go and subscription options, learn what features to look for, and see how Baluu combines online bookings with AI-powered assistance.
- [Should You Offer Deposits and Instalments for Classes and Courses?](https://www.baluu.co.uk/blog/should-you-offer-deposits-and-instalments-for-classes-and-courses): Learn when to offer deposits or instalments for classes, courses and events, how different payment options work, and how Baluu can help manage them.
- [How Far in Advance Should You Open Bookings for a Class or Event?](https://www.baluu.co.uk/blog/how-far-in-advance-should-you-open-bookings-for-a-class-or-event): Learn how far in advance to open bookings for classes, workshops, courses, camps and appointments, with practical tips to help fill more spaces and manage availability effectively.
- [How to Fill Empty Class Spaces Without Discounting](https://www.baluu.co.uk/blog/how-to-fill-empty-class-spaces-without-discounting): Learn practical ways to fill underbooked classes without discounting, from improving visibility and class descriptions to re-engaging past customers, using targeted promotions, social proof and smarter booking strategies.
- [How to Sell and Manage Multi-Week Courses Online: A Practical Guide](https://www.baluu.co.uk/blog/how-to-sell-and-manage-multi-week-courses-online-a-practical-guide): Learn how to sell and manage a multi-week course online, from choosing the right booking structure to collecting student information, setting booking policies, communicating with customers and gathering feedback.
- [How to Set Up an Online Booking System With Baluu: Step-by-Step Guide](https://www.baluu.co.uk/blog/how-to-set-up-an-online-booking-system-with-baluu-step-by-step-guide): Set up your first online booking system with Baluu using this practical step-by-step guide. Follow a real example from creating your business and first listing to setting availability, pricing, payments, publishing your booking page and completing a test booking.
- [Best Booking Software for Surf Schools in 2026](https://www.baluu.co.uk/blog/best-booking-software-for-surf-schools-in-2026): Find the best booking software for surf schools in 2026, including how Baluu helps manage lessons, courses, instructors, locations, payments, waiting lists and day-to-day bookings.
- [Best Booking Software for Language Schools in 2026](https://www.baluu.co.uk/blog/best-booking-software-for-language-schools-in-2026): Discover how the right booking software can simplify language school management. Learn how Baluu helps with online bookings, term enrolments, recurring classes, payments, waiting lists, attendance, newsletters, AI tools, reporting, and more—all in one platform.
- [Best Booking Software for Dance Schools in 2026](https://www.baluu.co.uk/blog/best-booking-software-for-dance-schools-in-2026): Discover what to look for in dance school booking software and how Baluu helps simplify class scheduling, term enrolments, online bookings, memberships, payments, customer communication, holiday camps, reporting, and day-to-day administration—all from one easy-to-use platform.
- [Best Booking Software for Activity Businesses in 2026](https://www.baluu.co.uk/blog/best-booking-software-for-activity-businesses-in-2026): Looking for the best booking software for your activity business? Compare the leading platforms for classes, courses, workshops, sports clubs, children's activities, fitness studios, and more to find the right solution for your business.
- [Best Mindbody Alternatives for Yoga Studios in 2026](https://www.baluu.co.uk/blog/best-mindbody-alternatives-for-yoga-studios-in-2026): Looking for a Mindbody alternative? Compare the best booking software for yoga studios in 2026, including Baluu, Momence, TeamUp, Glofox, WellnessLiving, and Vagaro, to find the right platform for your business.
- [Baluu vs Mindbody vs Momence: Which Booking Software Is Best for Yoga Studios in 2026?](https://www.baluu.co.uk/blog/baluu-vs-mindbody-vs-momence-which-booking-software-is-best-for-yoga-studios-in-2026): Compare Baluu, Mindbody, and Momence to find the best booking software for your yoga studio. Explore features, pricing, memberships, websites, marketing tools, ease of use, and more to choose the right platform for your business.
- [How to Reduce No-Shows at Children's Activity Classes: 12 Proven Strategies (2026 Guide)](https://www.baluu.co.uk/blog/how-to-reduce-no-shows-at-childrens-activity-classes-12-proven-strategies-2026-guide): Discover 12 proven strategies to reduce no-shows at children's activity classes. Learn how reminders, waiting lists, online bookings and clear policies can improve attendance and protect your revenue.
- [How to Choose the Best Booking Software for Your Children's Activity Business (2026 Buyer's Guide)](https://www.baluu.co.uk/blog/how-to-choose-the-best-booking-software-for-your-childrens-activity-business-2026-buyers-guide)
- [How to Get Your First 100 Customers: 10 Proven Strategies for New Businesses](https://www.baluu.co.uk/blog/how-to-get-your-first-100-customers-10-proven-strategies-for-new-businesses): Learn how to get your first 100 customers with practical, low-cost marketing strategies. Discover tips for social media, referrals, email marketing, local partnerships, and online bookings with Baluu.
- [Please Don't Use Baluu If You Enjoy Admin](https://www.baluu.co.uk/blog/please-dont-use-baluu-if-you-enjoy-admin): Still managing bookings through messages, spreadsheets and bank transfers? Discover the 10 signs your business might be ready for Baluu.
- [Why Women's Circles Are One of the Fastest Growing Micro-Business Opportunities in 2026](https://www.baluu.co.uk/blog/why-womens-circles-are-one-of-the-fastest-growing-micro-business-opportunities-in-2026): Discover why women's circles are becoming one of the fastest-growing micro-business opportunities and learn how to turn community gatherings into a sustainable business with memberships, recurring revenue, and the right tools.
- [How Many Sound Baths Do You Need to Run Per Month to Go Full-Time?](https://www.baluu.co.uk/blog/how-many-sound-baths-do-you-need-to-run-per-month-to-go-full-time): Wondering whether sound healing could become your full-time career? Discover realistic income scenarios, pricing examples, and growth strategies to see how many sound baths you need to run each month to build a sustainable business.
- [How Custom Booking Software Helps Create Unforgettable Tours](https://www.baluu.co.uk/blog/how-custom-booking-software-helps-create-unforgettable-tours): Discover what makes a tour truly unforgettable, from storytelling and local knowledge to seamless bookings. Learn practical tips for creating memorable guest experiences and how custom booking software like Baluu helps tour guides deliver exceptional tours.
- [Seasonal Marketing Tips for Tour, Activity & Experience Businesses](https://www.baluu.co.uk/blog/seasonal-marketing-tips-for-tour-activity-experience-businesses): Learn how to prepare your tour, activity, workshop, or event business for busy seasons with practical marketing strategies, pricing tips, booking best practices, and expert advice to maximise bookings and revenue.
- [How Custom Booking Software Improves the Customer Booking Experience](https://www.baluu.co.uk/blog/how-custom-booking-software-improves-the-customer-booking-experience): Discover why customers expect online booking, how it helps your business grow, and how Baluu's custom booking software makes bookings, payments, reminders, and customer management simple.
- [Why Personal Trainers Need Better Booking Systems as Client Demand Grows](https://www.baluu.co.uk/blog/why-personal-trainers-need-better-booking-systems-as-client-demand-grows): Discover why demand for personal trainers is growing and how booking automation, online payments, and client management tools like Baluu help fitness professionals scale their business with less admin.

## All articles
- https://www.baluu.co.uk/blog/how-to-get-more-bookings-for-your-classes-12-proven-ways
- https://www.baluu.co.uk/blog/ai-booking-software-with-human-support-why-baluu-gives-you-both
- https://www.baluu.co.uk/blog/why-choose-baluu-flexible-booking-software-with-real-human-support
- https://www.baluu.co.uk/blog/how-to-take-bookings-for-a-6-week-course-or-term-of-classes
- https://www.baluu.co.uk/blog/how-to-get-your-business-found-in-chatgpt-and-ai-search
- https://www.baluu.co.uk/blog/what-information-should-i-ask-customers-for-when-they-book-online
- https://www.baluu.co.uk/blog/how-can-i-reduce-booking-calls-and-messages-without-hiring-more-staff
- https://www.baluu.co.uk/blog/i-already-have-a-website-how-do-i-add-an-online-booking-system
- https://www.baluu.co.uk/blog/best-booking-software-without-expensive-monthly-fees-what-are-your-options-in-2026
- https://www.baluu.co.uk/blog/should-you-offer-deposits-and-instalments-for-classes-and-courses
- https://www.baluu.co.uk/blog/how-far-in-advance-should-you-open-bookings-for-a-class-or-event
- https://www.baluu.co.uk/blog/how-to-fill-empty-class-spaces-without-discounting
- https://www.baluu.co.uk/blog/how-to-sell-and-manage-multi-week-courses-online-a-practical-guide
- https://www.baluu.co.uk/blog/how-to-set-up-an-online-booking-system-with-baluu-step-by-step-guide
- https://www.baluu.co.uk/blog/best-booking-software-for-surf-schools-in-2026
- https://www.baluu.co.uk/blog/best-booking-software-for-language-schools-in-2026
- https://www.baluu.co.uk/blog/best-booking-software-for-dance-schools-in-2026
- https://www.baluu.co.uk/blog/best-booking-software-for-activity-businesses-in-2026
- https://www.baluu.co.uk/blog/best-mindbody-alternatives-for-yoga-studios-in-2026
- https://www.baluu.co.uk/blog/baluu-vs-mindbody-vs-momence-which-booking-software-is-best-for-yoga-studios-in-2026
- https://www.baluu.co.uk/blog/how-to-reduce-no-shows-at-childrens-activity-classes-12-proven-strategies-2026-guide
- https://www.baluu.co.uk/blog/how-to-choose-the-best-booking-software-for-your-childrens-activity-business-2026-buyers-guide
- https://www.baluu.co.uk/blog/how-to-get-your-first-100-customers-10-proven-strategies-for-new-businesses
- https://www.baluu.co.uk/blog/please-dont-use-baluu-if-you-enjoy-admin
- https://www.baluu.co.uk/blog/why-womens-circles-are-one-of-the-fastest-growing-micro-business-opportunities-in-2026
- https://www.baluu.co.uk/blog/how-many-sound-baths-do-you-need-to-run-per-month-to-go-full-time
- https://www.baluu.co.uk/blog/how-custom-booking-software-helps-create-unforgettable-tours
- https://www.baluu.co.uk/blog/seasonal-marketing-tips-for-tour-activity-experience-businesses
- https://www.baluu.co.uk/blog/how-custom-booking-software-improves-the-customer-booking-experience
- https://www.baluu.co.uk/blog/why-personal-trainers-need-better-booking-systems-as-client-demand-grows
- https://www.baluu.co.uk/blog/meet-your-new-admin-assistant-how-baluus-ai-agent-helps-you-get-more-from-your-custom-booking-softwar
- https://www.baluu.co.uk/blog/wedding-season-is-here-how-service-businesses-can-stay-organised
- https://www.baluu.co.uk/blog/summer-break-side-hustle-how-to-make-real-money-with-lawn-care-landscaping
- https://www.baluu.co.uk/blog/stop-chasing-customers-for-forms-a-better-way-to-collect-information-before-booking
- https://www.baluu.co.uk/blog/memberships-on-baluu-recurring-revenue-for-class-businesses
- https://www.baluu.co.uk/blog/why-community-clubs-are-becoming-one-of-the-most-meaningful-businesses-to-start-right-now-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/why-womens-run-clubs-and-social-running-communities-are-growing-so-fast
- https://www.baluu.co.uk/blog/if-you-run-a-pottery-studio-you-need-this-sooner-than-you-think
- https://www.baluu.co.uk/blog/how-to-increase-class-attendance-and-maximize-ticket-sales-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/how-to-use-email-newsletters-as-a-marketing-strategy-for-your-class-business
- https://www.baluu.co.uk/blog/how-to-grow-a-local-pet-care-business-online-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/the-ticket-pricing-strategy-that-actually-increases-bookings-with-baluu-custom-booking-softwarewithout-more-marketing
- https://www.baluu.co.uk/blog/how-to-start-a-kids-day-camp-business-with-baluu-custom-booking-software-flexible-high-demand-model
- https://www.baluu.co.uk/blog/reformer-pilates-booking-system-how-to-run-a-studio-with-baluus-custom-booking-software
- https://www.baluu.co.uk/blog/smart-pricing-strategies-for-classes-workshops-and-events-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/word-of-mouth-marketing-what-makes-people-recommend-your-classes-without-asking-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/how-to-turn-your-classes-into-a-subscription-based-business-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/a-more-flexible-way-to-work-as-a-therapist-today-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/a-day-in-the-life-of-a-business-owner-before-vs-after-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/summer-jobs-for-school-teachers-turn-your-expertise-into-income-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/ai-workshops-for-schools-teaching-artificial-intelligence-responsibly-in-education-with-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/top-online-booking-systems-compared-2026-choose-the-right-tool-for-your-business
- https://www.baluu.co.uk/blog/last-minute-new-year-experiences-to-host
- https://www.baluu.co.uk/blog/teacher-burnout-time-management-work-life-balance
- https://www.baluu.co.uk/blog/christmas-newsletter-social-media-ideas-training-providers
- https://www.baluu.co.uk/blog/turn-free-trials-into-paying-customers-baluu
- https://www.baluu.co.uk/blog/experience-gifts-and-how-to-sell-class-vouchers-with-baluu
- https://www.baluu.co.uk/blog/black-friday-booking-lessons
- https://www.baluu.co.uk/blog/canva-templates-for-class-providers-2025
- https://www.baluu.co.uk/blog/private-corporate-christmas-events-with-baluu
- https://www.baluu.co.uk/blog/personal-trainers-earn-more-january-add-on-services
- https://www.baluu.co.uk/blog/how-to-create-your-2026-business-plan
- https://www.baluu.co.uk/blog/tiktok-trends-for-teachers-and-creators-promote-your-online-course-with-baluu
- https://www.baluu.co.uk/blog/black-friday-promotions-for-online-courses-and-classes
- https://www.baluu.co.uk/blog/future-trends-in-booking-and-class-based-businesses
- https://www.baluu.co.uk/blog/reuse-baluu-reviews-boost-class-bookings
- https://www.baluu.co.uk/blog/newsletter-marketing-and-signup-in-baluu
- https://www.baluu.co.uk/blog/baluu-customer-login-guide-securely-access-manage-bookings
- https://www.baluu.co.uk/blog/build-a-free-bookings-website-with-baluu
- https://www.baluu.co.uk/blog/how-to-run-a-dressmaking-course-booking-system
- https://www.baluu.co.uk/blog/baluu-support-team-help
- https://www.baluu.co.uk/blog/top-education-trends-2025
- https://www.baluu.co.uk/blog/fomo-marketing-classes-bookings
- https://www.baluu.co.uk/blog/word-of-mouth-marketing-for-classes
- https://www.baluu.co.uk/blog/baluu-pre-event-notes-autoemails-dispatch-center
- https://www.baluu.co.uk/blog/multi-day-courses-online-booking-software
- https://www.baluu.co.uk/blog/introducing-the-new-baluu-customer-support-center
- https://www.baluu.co.uk/blog/seo-for-class-providers-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/baluu-bundles-class-packages
- https://www.baluu.co.uk/blog/after-school-activities-attract-parents
- https://www.baluu.co.uk/blog/private-group-bookings-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/cancellation-policy-for-small-business
- https://www.baluu.co.uk/blog/gdpr-compliance-small-businesses-guide-baluu
- https://www.baluu.co.uk/blog/raise-class-prices-without-losing-students-baluu
- https://www.baluu.co.uk/blog/mac-performance-tune-ups-booking-management
- https://www.baluu.co.uk/blog/appointment-booking-add-ons-sell-products-baluu
- https://www.baluu.co.uk/blog/custom-booking-software-automated-email-reminders-feedback-requests
- https://www.baluu.co.uk/blog/embed-booking-page-baluu
- https://www.baluu.co.uk/blog/pricing-psychology-classes-events-custom-booking-software-baluu
- https://www.baluu.co.uk/blog/top-10-class-ideas-this-month
- https://www.baluu.co.uk/blog/top-10-features-baluu-custom-booking-software
- https://www.baluu.co.uk/blog/photographers-custom-booking-software-baluu
- https://www.baluu.co.uk/blog/kids-cooking-camp-business-guide-custom-booking-software
- https://www.baluu.co.uk/blog/an-all-new-website-for-masterpeace-studio
- https://www.baluu.co.uk/blog/baluu-has-completely-changed-the-way-i-run-my-business
- https://www.baluu.co.uk/blog/baluu-supports-saddleworth-cookery-school-to-new-heights
- https://www.baluu.co.uk/blog/baluu-supports-the-botanical-boys-in-opening-their-new-shop
- https://www.baluu.co.uk/blog/best-appointment-scheduling-software
- https://www.baluu.co.uk/blog/best-booking-system-for-small-businesses
- https://www.baluu.co.uk/blog/best-booking-systems-for-personal-trainers
- https://www.baluu.co.uk/blog/best-class-booking-system
- https://www.baluu.co.uk/blog/best-free-booking-systems
- https://www.baluu.co.uk/blog/best-free-scheduling-apps
- https://www.baluu.co.uk/blog/best-mini-session-booking-software
- https://www.baluu.co.uk/blog/best-massage-therapy-scheduling-software
- https://www.baluu.co.uk/blog/best-online-booking-systems
- https://www.baluu.co.uk/blog/best-scheduling-tools-for-google-calendar
- https://www.baluu.co.uk/blog/best-squarespace-booking-systems
- https://www.baluu.co.uk/blog/best-tour-scheduling-booking-software
- https://www.baluu.co.uk/blog/best-yoga-booking-systems
- https://www.baluu.co.uk/blog/best-wix-booking-apps-systems
- https://www.baluu.co.uk/blog/how-baluu-helped-matthew-williams-ellis
- https://www.baluu.co.uk/blog/how-to-create-an-online-booking-system
- https://www.baluu.co.uk/blog/yoga-class-advertising-marketing-ideas
- https://www.baluu.co.uk/blog/top-10-best-ways-to-market-your-course-class-or-workshop-business
- https://www.baluu.co.uk/blog/the-ultimate-guide-to-free-scheduling-apps-optimize-your-time-and-boost-productivity
- https://www.baluu.co.uk/blog/the-ultimate-guide-to-efficiently-booking-appointments-streamlining-your-schedule
- https://www.baluu.co.uk/blog/the-ultimate-guide-to-efficient-appointment-scheduling-streamline-your-meetings-and-maximize-productivity
- https://www.baluu.co.uk/blog/the-top-website-builder-small-business-in-2023
- https://www.baluu.co.uk/blog/the-ringsmiths-see-300-growth-with-baluu
- https://www.baluu.co.uk/blog/the-practical-guide-to-online-scheduling-streamlining-time-management-for-success
- https://www.baluu.co.uk/blog/the-essential-guide-to-high-intensity-fitness
- https://www.baluu.co.uk/blog/streamlining-your-travel-experience-a-comprehensive-guide-to-booking-apps
- https://www.baluu.co.uk/blog/streamlining-your-schedule-the-ultimate-guide-to-appointment-schedulers
- https://www.baluu.co.uk/blog/streamlining-appointment-booking-a-comprehensive-guide-to-simplify-the-process
- https://www.baluu.co.uk/blog/streamline-your-schedule-a-comprehensive-guide-to-effective-schedule-administration
- https://www.baluu.co.uk/blog/streamline-and-simplify-your-life-with-free-scheduling-software
- https://www.baluu.co.uk/blog/starting-an-escape-room-business-the-ultimate-guide
- https://www.baluu.co.uk/blog/starting-a-personal-trainer-business-a-how-to-guide
- https://www.baluu.co.uk/blog/simplifying-the-process-a-comprehensive-guide-to-booking-appointments
- https://www.baluu.co.uk/blog/revolutionizing-convenience-and-efficiency-appointment-scheduling
- https://www.baluu.co.uk/blog/overcome-the-fear-of-failure-and-start-the-business-you-always-wanted
- https://www.baluu.co.uk/blog/overbooking-and-double-booking-how-to-avoid-and-deal-with-them
- https://www.baluu.co.uk/blog/navigating-booking-websites-making-informed-choices-for-hassle-free-travel
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