Simple, transparent pricing

Start for free today —with an AI that takes your bookings.

The free plan is free forever — every feature included, your AI answering customers and taking bookings from day one. You only pay a small commission when you get a paid booking. Upgrade any time for more AI capacity and a lower rate.

AI Included On Every PlanFree Forever PlanNo Credit Card Required
Standard
£0
Forever free
3%
Commission
50p
Min. Fee
Unlimited
Pay only when you earn
Instant payouts
Included monthly credits
  • AI Chatbot50
  • AI Assistant20
  • Newsletter emails200

Free monthly credits require a connected Stripe account.

Want Even Lower Commission?

Subscribe to one of our plans and unlock lower commission rates with generous monthly booking caps. Perfect for growing businesses.

Most Popular
Pro
£49/month + VAT
2%
Commission
40p
Min. Fee
150 bookings
bookings/month at this rate
Instant payouts
Included monthly credits
  • AI Chatbot200
  • AI Assistant100
  • Newsletter emails1,000

Free monthly credits require a connected Stripe account.

Growth
£99/month + VAT
1%
Commission
30p
Min. Fee
500 bookings
bookings/month at this rate
Instant payouts
Included monthly credits
  • AI Chatbot500
  • AI Assistant250
  • Newsletter emails2,500

Free monthly credits require a connected Stripe account.

How Volume Caps Work

With subscription plans, you get the discounted commission rate for a set number of bookings each billing cycle. If you exceed that cap, additional bookings simply revert to the Standard 3% rate.

Example: On the Pro Plan, your first 150 paid bookings are charged at 2%. Any bookings beyond that revert to the Standard 3% rate.

Free bookings (£0 price) do not count towards your monthly cap — your cap is reserved strictly for paid bookings.

Included AI Chatbot, AI Assistant, and Newsletter email credits refresh at the start of each billing cycle and don't roll over. Need more? Top up anytime from your dashboard.

Why commission instead of just a flat fee?

We believe we should only make money when you make money. Instead of locking our best tools behind expensive monthly flat fees, a small commission allows us to give every business full access to all features from day one. Our goal is to give you the tools to grow without restrictions.

Looking for 0% commission?

High-volume businesses can get a bespoke flat-fee plan.

Get in touch

Free Marketing Package Included

Get your events and listings promoted across our partner marketplaces at no extra cost. Reach more customers and grow your business with our extensive network.

🎯

Event Marketplaces

Your events automatically listed on partner event platforms

🏪

Local Directories

Business listings in local and industry-specific directories

📱

Social Platforms

Automated sharing to social media and community platforms

🔍

Search Engines

Enhanced SEO and visibility across search platforms

🚀 Automatic Promotion

Once you create an event or service in Baluu, we automatically distribute it across our partner network. No extra work, no additional fees - just more visibility and bookings for your business.

Need more than the included credits?

Every plan includes a monthly AI and messaging allowance. If you run hot, top up or upgrade — entirely optional.

SMS & WhatsApp Notifications

Send SMS and WhatsApp reminders and updates to your customers for important booking communications.

More AI Capacity

Top up chatbot messages and assistant actions any time, or move up a plan for a bigger monthly allowance and a lower commission.

Want to see Baluu in action?

Get a detailed walkthrough of Baluu and see if it's the right fit for your business. Our team will show you exactly how our platform can help you grow.

Frequently Asked Questions

Everything you need to know about our pricing and how it works

Start growing your business today

Join thousands of businesses who save hours on admin and deliver exceptional booking experiences.

No credit card required
Set up in 2 minutes
Join 1,100+ businesses

Free forever plan available. No commitment, cancel anytime.