Why Newsletter Marketing Matters and How to Enable Signup in Baluu Custom Booking Software

Why newsletters are important

In today’s world of fast-moving social media platforms and paid media, newsletters remain one of the most reliable ways to connect with your audience and grow your business. A strong email marketing strategy keeps you in control of communication, helps nurture loyal customers, and drives more revenue over time.

With newsletter marketing, you can share actionable advice, business updates, industry news, and other relevant information directly to your subscribers’ inboxes — building genuine connections that don’t rely on algorithms or fleeting social trends.

When creating your newsletter, it’s important to stay focused and maintain a clear newsletter’s focus. Focused newsletters with a well-defined purpose help set expectations and keep your audience engaged.

Benefits of a marketing newsletter

• Build trust and loyalty: Newsletters help your customers feel connected to your story and values.
• Increase bookings and sales: Promote upcoming classes, workshops, and bundles with one click.
• Drive traffic to your website: Include links to landing pages, booking pages, and blog posts for easy access, and share blog updates to keep your audience engaged with your latest content.
• Gain insights: Use data points like open rate and click through rate to refine your email strategy.
• Stay top-of-mind: A monthly newsletter or short weekly briefing keeps your brand visible and relevant.

Content creation is at the heart of a successful newsletter. Blogging can provide a steady stream of valuable material for your newsletter, ensuring you always have something meaningful to share with your readers.

How to enable newsletter signup in Baluu

Baluu allows you to collect subscriber signups directly at checkout. This means potential subscribers can opt in easily while booking, helping you build an organic email audience over time.

Steps to enable newsletter signup:

1. Go to Services → Settings → Newsletter Signup.
2. Set Newsletter Signup to ON (or OFF) for all events.
3. Click Save.

Your customers will now see the option to sign up for your marketing newsletter when checking out. This small step helps you grow your subscriber list and strengthen your email marketing efforts.

How to view and manage your subscriber list

1. Go to People → Customers.
2. In the Newsletter column, you’ll see whether each customer has subscribed (Enabled) or not (Disabled).

To export your subscribers:

1. Click Advanced Filter → Newsletter Status: Enabled → Apply Filters.
2. Click More → Export All to download a CSV file of your subscriber data.
3. Upload this list into your preferred email service provider to send campaigns and track performance.

Recommended email marketing service apps

Creating effective newsletters involves both design and strategy, and many platforms offer tools for creating engaging content. Branding is also important — some platforms allow you to customise or remove their branding, which can impact the professionalism of your emails. Additionally, some newsletter platforms function as a social media platform, helping you build a community and engage with your audience beyond just email.

Once you’ve exported your subscriber list, connect it to one of these trusted email marketing service providers to design, schedule, and track your campaigns.

Note: The information below is correct at the time of writing, but features, pricing, and free plan limits can change. Please check each company’s official website for the latest details.

MailerLite

MailerLite is a user-friendly platform ideal for beginners and small businesses. The free plan has an email send limit, so you can only send a certain number of emails per month. It offers a drag-and-drop editor for creating newsletters from scratch, automation tools, and the ability to add links and track their performance. MailerLite also helps with creating and managing newsletters, making it easy to start and grow your list.

• Excellent free tier with generous email send limits
• Simple automation for welcome emails and follow-ups
• Intuitive drag-and-drop builder for beautiful newsletters
• Perfect for creators, coaches, and workshop hosts who need quick setup

Mailchimp

Mailchimp is a popular choice for marketers who want advanced features. It provides robust analytics so marketers can understand their audience and optimise sending emails for better engagement. You can easily add links to your campaigns and track their performance. Mailchimp also supports integration with your website and can be managed by a social media manager to help grow your audience across channels.

• Rich library of templates for newsletters and campaigns
• Excellent analytics dashboard for tracking data like open rates and click throughs
• Works well for growing audiences ready to upgrade to paid plans
• Strong deliverability rates and integration with most social media tools

ConvertKit

ConvertKit is designed for creators and bloggers who want to focus on building relationships. It supports creating and managing user-generated content, making it easy to engage your audience. ConvertKit also offers tools for creating newsletters from scratch, automation, and segmentation to help you deliver the right message to the right people.

• Advanced automation workflows for targeted content
• Tag-based subscriber management for a personal touch
• Great for creators, artists, and small brands wanting to nurture community
• Offers both free and paid plans with access to landing pages and forms

Brevo

Brevo is known for its powerful automation features. It allows you to track page visits and use this data for targeted campaigns, helping you personalise your marketing efforts. Brevo also supports SMS marketing and transactional emails, making it a versatile choice.

• Pricing based on the number of emails sent, not total subscribers
• Built-in CRM tools for tracking customer data and campaigns
• Great for businesses that handle payment processing or online bookings
• Useful automations for welcome sequences and re-engagement campaigns

Flodesk

Flodesk stands out for its beautiful templates and ease of use. Branding and visual identity are central to Flodesk’s approach, allowing you to create visually stunning emails that reflect your brand. It also offers automation and integration with your site and can be a valuable tool for a social media manager looking to maintain consistent branding across platforms.

• Simple pricing — one flat fee for unlimited subscribers
• Templates with generous white space and mobile-friendly layouts
• Perfect for businesses that value design and visual identity
• Great option for creators, small brands, and community-driven marketers

After reviewing these apps, it’s helpful to look at other newsletters for inspiration and benchmarking. Reviewing examples of successful newsletters can help you stay on top of the latest trends and refine your own strategy.

When choosing a platform, the important thing is to consider features like subject line customisation, integration with your site, and support for social media platform features. These factors will help you create effective campaigns and grow your audience.

Best practices for newsletter success

Your newsletter’s success depends on how you write, design, and deliver your message. Here are practical tips to improve engagement and deliver consistent results:

• Keep it short and friendly: Focus on one main topic per message — long newsletters can overwhelm readers.
• Write clear subject lines: For example, “New October workshops now live!” or “Exclusive early bird offers for next week.”
• Maintain consistent email frequency: One or two emails per month helps stay relevant without flooding inboxes.
• Include strong links and CTAs: Always guide readers back to your Baluu timetable, event pages, or landing pages.
• Design mobile-friendly layouts: Most readers open marketing emails on mobile devices — test your newsletter before sending.
• Add visuals and video content: A good image or short video makes your email newsletter more engaging and shareable.
• Segment your audience: Use advanced segmentation in your email service provider to send more relevant content to specific groups.
• Measure performance: Review data points like open rate, click through rate, and unsubscribes to improve your email strategy.
• Be consistent: A monthly newsletter or seasonal briefing keeps your brand top of mind and reinforces your professional image.

Summary

A well-crafted email newsletter is one of the best tools for long-term business growth. By using Baluu’s built-in newsletter signup feature, you can collect subscribers seamlessly during checkout and manage them all in one place.

Combine that with a reliable email marketing service like MailerLite, Mailchimp, or ConvertKit to design engaging campaigns, track performance, and grow your audience over time.

Start small, focus on relevant and valuable newsletter content, and you’ll soon see how newsletters can increase repeat bookings, strengthen your brand, and turn your readers into loyal customers.

Ready to start building your community? Sign up with Baluu and begin growing your audience today.

Learn more:

Baluu Customer Login Guide: How Your Customers Can Securely Access and Manage Their Bookings

Introducing Bundles V2 — A Smarter Way to Sell Your Sessions

How to Build a Bookings Website for Your Business for Free with Baluu Custom Booking Software

How to Manage Newsletter Signups