Simple, transparent pricing
Start for free today —with an AI that takes your bookings.
The free plan is free forever — every feature included, your AI answering customers and taking bookings from day one. You only pay a small commission when you get a paid booking. Upgrade any time for more AI capacity and a lower rate.
- 50 customer chatbot messagesanswers & books for you, 24/7
- 20 AI assistant actionsruns dashboard jobs on request
- 200 newsletter emailssend campaigns to your list
Try the AI on real bookings — free forever, pay only when you earn
No credit card required · No setup fees · Cancel anytime
- 200 customer chatbot messagesanswers & books for you, 24/7
- 100 AI assistant actionsruns dashboard jobs on request
- 1,000 newsletter emailssend campaigns to your list
Your AI front desk — more capacity every month, at a lower rate
Cancel anytime · No long-term contracts
- 500 customer chatbot messagesanswers & books for you, 24/7
- 250 AI assistant actionsruns dashboard jobs on request
- 2,500 newsletter emailssend campaigns to your list
For higher volume — our biggest AI allowance and lowest rate
Available to higher-volume accounts — we'll get you set up
Every plan runs the full platform and a working AI — and we only make money when you make money.
Contact us for a custom flat-fee plan with 0 commission.
No hidden fees
See exactly what lands in your account for any ticket price — we only earn when you do.
What you'll actually take home
Enter a ticket price and we'll show the full fee breakdown — no hidden charges.
Customer pays
£100.00
You receive
£94.70
Estimate. Includes 20% UK VAT on the Baluu fee. Card processing is charged by Stripe directly and varies by card type. In “absorb” mode the fees come out of your payout.
Every plan includes everything
No feature gates and no upgrade walls — the full platform, AI included, on the free plan and every plan above it.
AI booking chatbot
Answers questions and takes bookings for you automatically, 24/7 — on your booking page and WhatsApp.
Booking widget & hosted pages
Embed booking on your site, or use your free hosted page.
Classes, events & appointments
Sessions, courses, workshops and 1-to-1s — any schedule.
Termly & block bookings
Sell whole terms, blocks and bundles in one purchase.
Gift cards & vouchers
Sell e-gift cards and accept them at checkout.
Discount codes
Targeted codes with limits, expiry and listing restrictions.
Upsells & add-ons
Boost order value with add-ons on any bookable slot.
Automated emails & reminders
Confirmations, reminders and follow-ups on autopilot.
Newsletter tools
Grow your list at checkout and send campaigns.
Team roles & permissions
Give staff exactly the access they need.
Deposits & instalments
Split payments and deposits for higher-priced bookings.
Bulk updates
Change dates, prices and availability in seconds.
Need more than the included credits?
Every plan includes a monthly AI and messaging allowance. If you run hot, top up or upgrade — entirely optional.
SMS & WhatsApp Notifications
Send SMS and WhatsApp reminders and updates to your customers for important booking communications.
More AI Capacity
Top up chatbot messages and assistant actions any time, or move up a plan for a bigger monthly allowance and a lower commission.
Frequently Asked Questions
Everything you need to know about our pricing and how it works
Start growing your business today
Join thousands of businesses who save hours on admin and deliver exceptional booking experiences.
Free forever plan available. No commitment, cancel anytime.