Hello everyone, and Happy New Year!
As outlined in our roadmap, our primary focus for Q1 2025 is to improve email deliverability rates and overhaul our bundles/packs to reduce bugs and work seamlessly with other booking options (e.g., appointments or group requests).
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New Features
Email Dispatch Center - Introduced a new section called the Email Dispatch Center for easier management and monitoring of outgoing emails.
Customer Emails Migration - Started migrating customer emails to the new provider. Over 80% have already been migrated and are visible in the Email Dispatch Center.
Partner Emails Migration - Began migrating partner emails, with approximately 25% completed so far.
Update Past Session Availability - Partners can now update the availability of past sessions.
Edit External Attendees for Past Sessions - You can now edit external attendees’ details for previously held sessions.
Improved Online Meeting Link Field - The online meeting link field is now a textarea, making it easier to view and copy the full link.
Add HTML Tags to Baluu Website - Partners can insert HTML tags into the head and body of their Baluu website, enabling the use of Google Tag Manager or similar tools.
How to add an HTML tag to your Baluu website
Customer Data Anonymisation - Introduced an option to anonymize customer data in compliance with GDPR requests.
Limited Access for Franchise Users - Non-admin/non-managers users (e.g., franchisees) can only view the timetable and sessions assigned specifically to them.
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Fixes
- Resolved an issue preventing customer emails from being searchable on invoices.
- Fixed a bug where the location was not properly saved when adding an external booking.
- Fixed a bug that prevented the customer list from showing up when adding attendees.
- Corrected the gift card validity period. New gift cards now properly reflect the intended X-month duration.
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Email Deliverability Notes
Ensuring emails reach your customers is one of our top priorities. Many factors—such as blocked domains, full inboxes, or mail providers flagging unfamiliar senders—can impact deliverability. Since email is an older technology with varied standards, it can be unpredictable. Nonetheless, here are the steps we're taking to improve deliverability:
Dedicated IP
We purchased a new IP address for sending emails, which helps build a strong sender reputation over time.
No More Click-Tracking
We’ve stopped using click-tracking to reduce the risk of being flagged as spam. While this means we won’t know if customers open emails, it significantly improves the likelihood of landing in the inbox.
Domain Segmentation
We’ve split our email domains to protect overall email reputation:
- emails.baluu.io for transactional emails
- marketing.baluu.io for marketing communications
DMARC & BIMI
Our DMARC policy is fully implemented, and we’re monitoring it through an external auditor. We’re also planning to apply for BIMI to further boost our sender reputation.
No “No-Reply” Addresses
We’re retiring all “no-reply” addresses. These often signal one-way communication and can trigger spam filters.
Future Enhancements
Moving to this new provider sets the stage for offering customisable email templates in 2025, empowering you to design and send personalised messages to your customers.
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Thank you for your continued support as we work to enhance your email experience and overall platform functionality. As always, if you have any questions or feedback, feel free to reach out!
The Baluu Team
Written by
Ruta Jogminaite
Expert in booking systems and appointment-based business optimization.
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