
📢 Monthly Changelog – May 2025
Hi everyone,
As always, on the last Wednesday of each month, we're excited to share recent updates and improvements to Baluu. This helps keep our partners informed and aligned with where we’re heading and what we’re working on.
🔐 Major Overhaul: Authentication System (Important!)
We’ve completed a major rework of our authentication system, one of the oldest components of Baluu, dating back to 2016. While the current system has been reliable, it's based entirely on outdated username and password methods.
As we prepare to open a public API for advanced partners and other key initiatives, we need to modernize authentication to support more secure and flexible methods such as:
- Magic Links
- One-Time Codes
- API Tokens
- Social Logins
This change is critical for security and scalability and for future of Baluu.
Please note: it will not be possible to reuse your current password. Each authentication method uses a different hashing mechanism, and for security reasons, we cannot migrate existing passwords.
What does this mean for you?
After we roll out the new system, you’ll be asked to log in again using the email associated with your account. You’ll receive a** one-time code** by email, which you'll use to sign in. This will be required any time you log in from a new device or if your session expires.
🧠 Directories & AI Readiness
We're paying close attention to how **AI is changing the way people discover businesses **online. To help future-proof your business, we’re working on:
- Building new service/event directories
- Optimising listings for AI discoverability by generating automatically URL (closed work)
- Other initiatives that for now we will no disclose due to our competition
We’ll soon ask if you’d like to opt-in to display your events and services on these directories.
📝 Text Editor Upgrade (with Images!)
We've upgraded our Markdown editor used for content, if you find an place in dashboard that doesn't use the editor and it would be a good fit please let us know. The new editor will also include:
- Image uploads (coming soon)
- In-Text bubble format
- Improved formatting options
- Future-ready features (drag & drop, AI content assistance, and more)
Editor Comparison
Old Editor:
** New Editor:**
🛠️ Other Improvements & Fixes
-
Iframe Resizer Fix – Resolved a major issue affecting embedded codes.
-
Before Fix
-
After Fix
-
Custom Timetable Widget/Website Filters – We have reworked the filters on this view and included custom date ranges, making it easier for customers to browse events and listing to specific date range. We have also included a filter called availability.
-
Country Field on Checkout – On checkout we have now an dropdown with country input to select so we can make sure the phone number are consistently formatted.
-
Guest Info Visibility – If additional customer details aren't required, we now hide extra guest fields automatically.
-
Deposit for Fixed Dates (Beta) – We're exploring a new feature where deposits are taken upfront and the balance is collected post-event via a different method. Currently available only to select partners for feedback.
Everything we build, improve, and dream up at Baluu is for our partners — you're the reason we do what we do.
Your success drives our work, and we’re grateful to be part of your journey.
– The Baluu Team
Written by
Ruta Jogminaite
Expert in booking systems and appointment-based business optimization.
More to explore
Continue Reading

AI Workshops for Schools: Teaching Artificial Intelligence Responsibly in Education With Baluu Custom Booking Software
Discover why AI workshops are essential in modern education and how schools can teach students, teachers, and communities to use artificial intelligence safely and responsibly. Learn how generative AI tools, machine learning, and critical thinking skills can transform education — and how to run professional AI classes online or in person using Baluu.

Introducing the New Baluu Customer Support Center
Baluu has launched a new Customer Support Center to make communication clearer and more transparent. Instead of requests being spread across multiple channels, the Support Center provides a single hub where you can submit requests, track their status, see updates in real time, and follow our ongoing product improvements. This new system offers a more reliable and efficient way to stay connected with Baluu as we continue to grow.

Mac Performance Tune-Ups for Smooth Booking Management
Keep your Mac always ready for every booking management task. Discover smart and easy tune-ups that increase speed, stability, and software compatibility.