Before anyone books, they visit. They scroll, they look at the photos, and in about five seconds they decide whether you feel like their kind of place. Your website is the first class most customers ever take with you.
And for most of you, it's the part of the business you like least. One tool for the website, another for bookings, a widget glued in between, and a timetable you update twice. Change a class time in Baluu and forget the website, and someone turns up at 6pm for a 7pm class. We've all been there.
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A yoga studio wants calm: lots of air, soft type and nothing shouting at you.
Their look: Stillwater
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A kids' club wants the opposite: loud colour, big friendly type and a party on every page.
Their look: Carnival
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A supper club wants candlelight: near-black, thin italics and an evening you can almost taste.
Their look: Midnight
Three businesses, three completely different feelings, and none of them should need a designer, a developer or a second subscription to get there. So we built the website into Baluu.
How it works
Four pieces. One website that's unmistakably you.
You don't start from a blank page, and you never copy a class across by hand. You pick the pieces, and Baluu fills them with what it already knows about your business.
Layouts
where each page starts
Themes
how the whole site feels
Your brand
logo, colours and fonts
From Baluu
your classes, live
Your website
HomeTimetableMembershipsGift vouchers
Pick a layout, choose a theme, drop in your logo. You could have a site you're proud of by this afternoon.
Year-end 2026 · Part 2 of 7
The changes.
Start from a layout, never a blank page.
Give your page a title and Baluu turns it into a clean web address. Then pick where to start. Every layout is already filled with your own words, photos and classes, so the first draft of your page is never empty.
Home, your way
Open with your story, your timetable or your classes. Several home layouts, each telling a different first chapter.
Every page a business needs
About, Contact, Questions, Classes, Timetable, Shop, Memberships, Class passes, Gift vouchers, Visiting and Terms.
A head start, not a cage
Every layout is fully editable. Or start from Blank, if that's more your thing.
Click a block. Type. Done.
The editor shows your page exactly as your customers will see it. Click a block to add it, or drag it straight onto the page. Select anything and its settings open right beside it. Type a new headline and watch the page change as you go.
Eight building blocks
Hero, Text, Features, Photos, About, Stats, Call to action and FAQ. Reorder them any time from the Outline.
Five ways to say hello
The hero alone comes as Split, Full-width photo, Editorial, Text above photo or Headline only.
Change your mind freely
Undo and redo, save a draft whenever you like, and nothing goes live until you press Publish.
Your classes are already on the page.
This is where it stops being "just a website". Under From Baluu sit three blocks that pull straight from your account: Listings, Timetable and Testimonials. Here's our demo gardening school: every class, date, price and review on its site comes straight from its bookings.
Your classes, with dates and prices
Next dates, ratings and prices, straight from your listings. Customers tap Book and they're in.
Your reviews, doing the selling
Real reviews from your real customers, with your average rating on top.
Always in sync
Add a class in Baluu and it appears on your site. Change a time and the website changes with it. No copying, no 6pm mix-ups.
Never an empty shelf
A block with nothing to show stays hidden until it does, so customers never land on a blank timetable.
Reviews that sell for you
Your real customer reviews, on the page, doing the persuading while you teach.
Your website and your bookings finally tell the same story, because they're the same system.
One page, ten looks.
A theme sets the whole personality of your site: colours, type, shapes, even how things move. Point at one and you see your own site in it, with your own words. Nothing changes for your customers until you press Save, so try them all. It takes seconds.
Ledger: precise and confident
A Swiss grid, big type and one signal colour. Made for cookery, craft, design and language courses, or anyone with lots of dates.
Folio: read it, then book it
A quarterly food magazine you can book from. Lovely for cookery, wine, writing, art and history courses.
Carnival: loud and friendly
Colour, circles, blobs and pills. Kids' clubs, family cooking, dance, circus and craft parties.
Riot: nothing polished away
A zine of boxes, hard shadows and tilted tags. Skate, music, street dance, art, climbing and youth programmes.
Midnight: candlelit and unhurried
Near-black, thin italics and fine gold lines. Supper clubs, wine and cocktail classes, perfume and jewellery.
Stillwater: light and air
Slow breathing on a screen. Yoga, pilates, meditation, sound baths, retreats and ceramics.
Poster: the summer season
A sunny season poster, with your classes as tear-off tickets. Surf and sailing, roller skating, pottery and holiday camps.
Workshop: flour on the table
Notes in the margin and a homemade warmth. Bakeries, foraging, woodwork, sewing and family-run businesses.
Glow: warm and glossy
A sunset mesh, frosted glass and big rounded cards. Fitness studios, dance, beauty and nails, evening socials.
Sprint: it's match day
Fast and competitive, with your classes as fixtures. Football and swim clubs, martial arts, running clubs and gyms.
Make it unmistakably yours.
Upload your logo, set the name in your header and pick your brand colour. Every button and highlight across your site follows it instantly, and you see the change on desktop and phone side by side. Add an accent colour, or leave it to the theme to pick one that works with yours.
20 font pairings
From elegant serifs to bold, playful display type, all hand-picked to look good together.
Look and feel, in one place
Layout, navbar, footer, contact and social links, even the wording used across your site.
Daniel's right there
Stuck on a colour or a headline? Ask Daniel without leaving the page.
Beautiful on every screen.
Most of your customers find you on their phone, between school runs and lunch breaks. Every theme is designed for phone and desktop alike, so your site rearranges itself on smaller screens without you lifting a finger. Preview any page on phone, tablet and laptop before it goes anywhere.
Publish when you're ready, not before.
Play as much as you like. Every page stays a draft until you publish it, and the Pages list shows at a glance what's live and what's still in progress. Preview, edit or publish each page from the same place.
Build your website today.
Until now, Baluu has been the engine behind your bookings, payments and memberships. Now it's your front door too: a site that looks like you, sells for you and stays in sync with everything else you run. Pick a theme, publish your first page, and send us the link. We'd love to see it.
Their look: Stillwater
Their look: Carnival
Their look: Midnight