Customers and marketing

Know who books. Bring them back.

Every customer's bookings, purchases and notes in one place, and the tools to fill your next class from the people who loved the last one.

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  • Newsletters built in
  • Import your list from CSV
Explore Baluu, with Junno, Daniel, Newsletters, Discounts and Affiliate links switched on

Customers

One profile for every customer.

The regular, the newcomer and the one who went quiet. You know them by face; Baluu remembers the rest.

  • Everything in one place

    Bookings, orders, gift cards and memberships all sit on one profile. Change an email once and it changes everywhere.

  • Find the right people

    Filter by tag, newsletter opt-in or what they've booked before, then update many customers at once.

  • Ask what you need to know

    Add your own fields, such as dietary needs or a date of birth, and make them required at checkout.

  • Tags that do the work

    Tag customers yourself or let memberships tag them, then use tags for automatic discounts or members-only tickets.

  • Duplicates, merged

    Two profiles for one person? Merge them and keep the whole history.

  • Privacy, handled

    When someone asks to be forgotten, anonymise them without breaking your figures.

Newsletters

Tell the right people about the next class.

Send newsletters from Baluu, to the customers you already have. No exporting lists, no second tool.

  • Audiences

    Everyone, or filter by tags, memberships and what they've booked.

  • A block editor

    Text, images and call-to-action banners, in your own colours.

  • Templates

    Save a design you like and use it again next month.

  • Or ask Daniel

    Tell him who it's for and what it's about, and he drafts it for you.

Reviews

Let happy customers do the selling.

  • Asked for you: customers get a review request after their session
  • Shown where it counts: your reviews and average rating on your Baluu website
  • On your own site too: add the reviews widget to the website you already have
Three five-star customer reviews on a Baluu website, with the average rating above them

Offers

A reason to book now.

  • Discount codes

    A percentage or a fixed amount, for the listings and dates you choose.

  • Early bird tickets

    A lower price that goes off sale on its own before the event.

  • Early access

    Let your regulars book before everyone else.

  • Gift cards

    Your customers bring you new ones.

See payments and gift cards

Questions people ask.

Can I bring my existing customers with me?
Yes. Upload your contacts from a CSV file, and export any filtered list whenever you need it.
Do I need a separate email tool for newsletters?
No. Write and send newsletters from Baluu to all your customers, or just the ones you pick by tag, membership or what they've booked before.
What if a customer has two profiles?
Select both and merge them. Their bookings, orders, gift cards and messages all move to one profile.
What if a customer asks us to delete their data?
Anonymise them. Their name, email and phone are removed everywhere, and your takings and attendance figures stay correct.
Where do reviews appear?
On your Baluu website, with your average rating, and on your own website if you add the reviews widget.

Fill your next class from your last one.

Your customers are already in Baluu. Give them a reason to come back.

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