👑 Introducing Memberships: Build Recurring Revenue and Reward Your Most Loyal Customers

If you run an event, class, or experience-based business, you know that revenue can fluctuate from month to month. What if you could build a reliable, predictable income stream while rewarding your most loyal customers?

Today, we are thrilled to announce the official release of Memberships! This highly anticipated feature gives you a completely new way to package your offerings, automate your billing, and build lasting relationships with your audience.

Three Powerful Plan Types

Memberships are not one-size-fits-all. We built three distinct plan architectures so you can design the exact offering your business needs:

• Credit Plans: Give your members a set number of credits each billing cycle to book your classes. You control the credit amount, whether unused credits roll over to the next period, and the maximum rollover cap. One credit equals one booking, keeping the math beautifully simple.
• Unlimited Plans: For your most dedicated customers, offer an "all-access" pass. No counting credits and no limits—just seamless booking for a flat monthly or yearly fee.
• Status Plans: Not every membership needs to include prepaid classes. Status plans allow you to automatically tag customers as "Members" for a recurring fee. This unlocks exclusive perks—like members-only ticket types and special VIP pricing—without giving away free access to the listings themselves.

How It Works Behind the Scenes

💳 Recurring Payments, Fully Automated

Set your price and choose a monthly or yearly billing interval. Because Memberships are deeply integrated with Stripe, all recurring billing, payment retries, and subscription management are handled completely automatically in the background.

🏷️ Smart Customer Tagging

When a customer subscribes, our system automatically applies your chosen tags to their CRM profile. These tags power the rest of your Baluu ecosystem:

• Member Pricing: Use our pricing rules engine to automatically apply percentage or fixed-amount discounts for tagged members.
• Gated Access: Restrict specific ticket types so they can only be purchased by members holding a specific tag.
• Auto-Removal: If a subscription is canceled or a payment fails, the system automatically strips the tags, ensuring your access controls are always strictly up to date without any manual admin work.

🔄 The Credit Lifecycle Engine

For credit-based plans, we built a robust engine to handle the entire lifecycle:

• Credits are automatically injected into the user's account at the exact start of their billing cycle.
• Each booking automatically deducts one credit at checkout.
• If enabled, unused credits securely carry forward (respecting your custom rollover caps).
• If a booking is canceled, the system automatically refunds the credit to the customer's balance.
• Every single credit transaction is tracked with a full, transparent audit trail.

🎯 Strict Coverage Control

You maintain total control over what each plan actually buys. Choose to make a membership globally applicable (All Listings) or restrict coverage to a hand-picked selection of specific courses, events, or workshops.

⏳ Flexible Free Trials

Want to let customers try before they commit? Enable a custom trial period on any plan. You can even configure the logic to decide whether trial users receive actual booking credits during their trial, or just the status perks.

A Self-Serve Customer Portal

Your members can manage their own subscriptions through a secure, Stripe-powered customer portal. They can update their payment methods, view their billing history, or cancel their plan at any time. Less admin work for you, and a frictionless experience for them.

Built for the Baluu Ecosystem

Memberships don't just sit on the side; they integrate seamlessly into your core operations:

• Frictionless Checkout: The booking engine automatically resolves memberships at checkout. If a member's plan covers the items in their basket, the booking goes through at no extra charge.
• Stackable Rules: Member discounts stack beautifully with your existing pricing conditions (like minimum quantity or capacity thresholds).
• Unified Profiles: Membership status, active plans, remaining credit balances, and billing details are instantly visible directly on each customer's unified profile.

Ready to Get Started?

Head over to the Memberships section in your dashboard today to create your first plan and start turning one-time attendees into committed, recurring members!